The 8O8 Drinks Company
Great music and amazing whisky can bring people together to change the world...
Every generation needs its own identity. Its place in history, its reason to exist. It mixes influences and inspirations, and in doing so creates new and amazing experiences and sensations. It is open to new locations, new feelings, yet at the same time stays true to exactly who it is.
This is 8O8.
TommyD is a DJ, a successful music producer and one half of electro soul band Graffiti6. He has worked with everyone from Kanye to Kylie.
Outside of music he has one other passion: Whisky.
In Tommy’s words: ’whisky brings people together. It loosens the tongue, inspires conversation. Like the best dance music it has warmth, bottom end, and a definite KICK. You know where you are with a whisky, there’s a statement going on.’
After years of bringing his music to the world, DJ’ing in some of the most prestigious and significant clubs and working with some of the most iconic and inspiring artists of his generation, Tommy decided to bring his two passions together.
Co founding the company with his business partner Paul Pullinger, an entrepreneur specialising in disruptive innovation, they put together a team, culled from a wide mix of creative people, music experts, whisky specialists, and entrepreneurs, in order to reach out to an audience on the hunt for the exciting and new.
Whisky - but not as you know it. It’s 8O8.
Working with whisky industry legend Jonathan Driver, the team set about designing a grain whisky that would work both as an amazing drink in itself, yet have the subtleness and versatility thats perfect for mixing in cocktails and the simple club serves.
They then took their whisky to the North British distillery, Edinburgh’s last working distillery and one of the largest and oldest grain whisky producers in Scotland.
8O8 is created from a combination of many different grains from maize to barley. Unlike the traditional and more familiar malted barley-based Whiskies, 8O8 is lighter, subtler, smoother - the flavour shines. It feels youthful and exciting, a refreshing change from the heavier malts a lot of people attribute to Whisky.
Yet 8O8 is still full of character and personality. It has more weight and warmth than both tequila and vodka. Yet such is the skill of the blend, it doesn’t feel heavy or overpowering. It’s a beautiful inviting translucent gold in colour, with a flavour incorporating hints honey, chocolate and vanilla. It cuts through, yet maintains an irresistible back-beat and warmth when mixed.
It’s the Sub Bass of drinks.
8O8's minimalist bottle design - clean, simple and understated - has been designed by Mark Farrow of ‘The Hacienda’ and ‘Pet Shop Boys’ fame.
808 is young and open-minded. There are no rules. Drink it neat or ice cold. Mix with the familiars, but because of its subtle blend, 808 also combines superbly with berry and citrus juices, coconut water, even Red Bull. It’s your choice.
As Tommy says "Music has always brought people together. That’s its purpose. It’s about a shared experience. You can lose yourself in the music, find your own zone. The music transports you into another world. But at its heart is a sense of communality - connecting with the world and others who feel the same way as you, no matter what colour or creed you may come from. It’s a family. It’s about celebrating all the things we have in common, yet simultaneously, treasuring what makes us individuals".
8O8 is the guest list to a fabulous party - It’s the beat that kicks off the night, carrying it on ’til the break of dawn, winding it down when it’s all back to yours - while never losing sight of the person you are.
It’s the soundtrack to the perfect party... the perfect night.
8O8 Whisky - the perfect beat
For more info check out the 8O8 website